Relentlessly ambitious, McLaren is one of the most successful F1 teams in history. The desire to win applies off the track too. In the determination to be one of the world’s leading technology groups, a new vision, identity and TOV for the Mclaren brand was needed.

Studio —
The Clearing

 

Role —
Design Director

Mclaren-casestudy-layout_SW_V2_McLaren1-3000x1688Mclaren-casestudy-layout_SW_V2_McLaren1-3000x1688
Mclaren-casestudy-layout_SW_V2_McLaren4-3000x1688Mclaren-casestudy-layout_SW_V2_McLaren4-3000x1688
Mclaren-casestudy-layout_SW_V2_McLaren7-3000x1270Mclaren-casestudy-layout_SW_V2_McLaren7-3000x1270
Guidelines-GIF_V2Guidelines-GIF_V2