McLaren
Applied
Technologies

Relentlessly ambitious, McLaren is one of the most successful F1 teams in history. The desire to win applies off the track too, in the determination to be one of the world’s leading technology groups.

We defined McLaren’s ‘winning’ brand DNA, embedding it in the Formula 1, Automotive and Applied Technologies divisions. At the heart of the business, we’re actively using it to create one united group, collectively dedicated to winning. For McLaren Applied Technologies, we repositioned the business, giving it the clarity to concentrate on delivering game-changing innovation. In the last four years McLaren Applied Technologies has grown into a multi-million pound product innovation business.

Studio —
The Clearing

 

Role —
Design Director

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