Royal Ascot is the highlight of the racing calendar and arguably the world’s most famous – and anticipated – race meeting. However, it is still part of the overall Ascot brand, sharing the same strategic direction. No elements are a complete departure; all are inspired by the broader principles of the Ascot brand. Rather, it is Ascot at its most formal and spectacular. Carefully considered details and luxurious touches create a sense of occasion that does justice to this historic, extraordinary and – most importantly – Royal event.